เส้นทางการพัฒนา และประวัติแบรนด์ Fjällräven

The history of Fjällräven 🦊🇸🇪 The journey of sustainable product development, its origins, destinations, and unchanging goals. From past to present and future, it is to inspire people to spend more time in nature and disturb nature as little as possible. #respectnature

1960: Åke Nordin founded Fjällräven. The first product was a backpack with an aluminum frame, inspired by his passion for hiking.

1964: Thermo Tent, the brand's first double-layer tent, was released to the market.

1968: G-1000 fabric was created to produce the Greenland Jacket, designed for the harsh Scandinavian climate.

1970: Greenland Trousers, the first professional hiking pants, followed.

1974: Expedition Down Jacket, made only from down from dead geese (no live-plucking).

1978: The Kånken backpack was born to solve back pain issues among Swedish schoolchildren.

1994: “Save The Arctic Fox” project. The brand collaborated with a team of scientists from Stockholm University to help the endangered Arctic fox.

2005: Fjällräven Classic, a long-distance trekking event, was launched. The first was a 110 km hiking trail in northern Sweden.

2008: Kajka, an award-winning professional hiking backpack, used a birch wood frame instead of an aluminum frame, reducing greenhouse gas emissions by over 90%.

2011: Eco-Shell fabric, made from Recycled Polyester, free of PFCs. A fabric that provides both ventilation and rain protection.

2017: Bergtagen, a Mountaineering backpack, a new step in outdoor bags. Suitable for rock climbing, made from 100% waterproof Bergshell fabric.